10 Amazing eCommerce Websites Design in 2021

Peep Laja (Founder of ConversionXL) once said –

“Remember, every ‘mistake’ your customer makes, it’s not because they’re stupid. It’s because your website sucks”

It means, your online business will be ruined with a shitty website. Make an eCommerce website that people will fall in love with at first sight.

— If you have realized the appetite of customers for online shopping, then you can realize online business is profitable. But to make an online presence of your business, an eCommerce website is needed. And when you have a beautiful eCommerce website, it becomes easier to get customers.

10 best eCommerce websites that can be an ideal example for you Yes!

These might be the 10 amazing eCommerce websites that you can follow to build your own website or improve it if you already have one. On top of that, What are the top 10 eCommerce sites?

What should a good eCommerce website include? You will get answers to all these questions after reading this article. Our list includes the following eCommerce websites –

1) Rokomari – Years of experience selling books online

Rokomari

Insights about this site –

  • Estimated number of visitors per month – 192K
  • Loading speed – According PageSpeed Insights

Desktop: 56

Mobile: 21

  • Mobile Responsive – Poor
  • Product Reviews and Ratings – Yes

Rokomari is one of the best eCommerce websites in Bangladesh. This site is reputed for selling books online. They have been selling books or study materials for decades. They always remain loyal to their return policy. The books or materials they sell look exactly like the pictures. — The quality of the products are standard and we haven’t found many complaints about their service. Although this is a top eCommerce website in Bangladesh, we consider it as a small eCommerce website compared to the other worldwide eCommerce sites.

Facts to know –

  • Rokomari is the first major book-selling website in Bangladesh –

“The largest e-commerce bookshop in the country”

By Desh Rupantor.

  • They first introduced the Cash on delivery payment method in Bangladesh

What we like

  • The auto-generated instruction inside the search bar on the landing page is awesome.
  • Displays a portfolio of the top authors every week.
  • Books are arranged according to subjects for effortless navigation.

What we don’t like

  • The landing page is dense and hard to adapt.
  • Aside from study materials, they are selling irrelevant products recently.

Areas of improvement –

Rokomari may be a beautiful eCommerce website. But, they really need to work on responsiveness, especially on mobile devices.

Website:https://www.rokomari.com/

2) Chaldal – The most popular online grocery shop in Bangladesh

Chaldal

Insights about this site –

  • Estimated number of visitors per month – 86.1K
  • Loading speed – According PageSpeed Insights

Desktop: 75

Mobile: 52

  • Mobile Responsive – Good
  • Product Reviews and Ratings – No

Chaldal was found back in September 2013. Now, it is one of the top eCommerce websites in Bangladesh delivering up to 5000 orders a day. More than 3,00,000 citizens in Dhaka city depend on their services and products.

They have 14 warehouses to store the grocery products. Some of these warehouses are mothers where some are micro.

Why do they need all these warehouses? Because they want to ensure the fastest delivery within the shortest possible time inside Bangladesh.

This largest eCommerce platform has started with the finance of IFC (International Finance Corporation), World Bank. Aside from this, they have been receiving finance from various private, national, and international venture capitalists.

What we like

  • Simple and easy product ordering.
  • A separate section for offers.
  • A dedicated popular product section so that users can easily get their desired groceries.
  • Dedicated app for both Android and iOS.

What we don’t like

  • The landing page isn’t very attractive, especially the header part.
  • The placeholder text inside the search bar can make people confused.

Areas of improvement –

Chaldal landing page is not very modern compared to other international websites. They can work on this.

Website:https://chaldal.com/

3) Myntra – A reputed online store for clothing

Myntra

Insights about this site –

  • Estimated number of visitors per month – 12.1 million
  • Loading speed – According PageSpeed Insights

Desktop: 47

Mobile: 32

  • Mobile Responsive – Yes
  • Average Product Reviews and Ratings – Yes

Myntra is a popular eCommerce website in India, focuses on selling home, lifestyle, and premier fashion-related products. It was launched in 2007 and it has grown dramatically since then. It is a renowned eCommerce website covering a huge stock of kidswear, menswear, womenswear, and home appliances.

All these products are imported from 350 local and international brands. At the early stage of this website, it was based on the B2B (Business-to-Business) platform.

Myntra along with Flipkart acquired Jabong.com in 2016. This was a great success for Myntra because Jabong was a big competitor.

Surprisingly, Flipkart acquired Myntra in May 2014 for around 280 million US dollars.

What we like

  • The Wishlist option will be useful for many.
  • The Cart section is intuitive and user-friendly.
  • The way they categorize on the basis of brand is visually pleasing.
  • They also have a dedicated mobile app.

What we don’t like

  • The landing page is full of content, which might be hard to adapt for many.
  • Some font colors are so light that you have to emphasize your eyes to read them.

Areas of improvement –

All in all, this eCommerce website is remarkable. This site isn’t missing anything. However, the content of the landing page seemed crowded.

Website:https://www.myntra.com/

4) 1MG – An innovative online shop for pharmaceuticals

1mg

Insights about this site –

  • Estimated number of visitors per month – 9.7 million
  • Loading speed – According PageSpeed Insights

Desktop: 72

Mobile: 46

  • Mobile Responsive – Good
  • Product Reviews and Ratings – Yes

1mg has done a spectacular job by bringing various types of medicines, pharmaceuticals, and healthcare items to the people of India. Especially in the current period of the Covid-19 pandemic, their business is booming.

After offering world-class services for many years, this website has successfully earned the trust of 20 million people. To many, this site has become an essential part of their day-to-day life. 1mg was founded in 2015 and they have more than 100 stores all around India.

Aside from medicine and common healthcare items, it is a place of nutrition products, fitness supplements, biomedical devices, personal care, homeopathy, and Ayurveda products.

On top of that, this eCommerce website acts as an online platform for lab tests, doctor consultations, medical information, and many more.

What we like

  • They include a category for special sections like Coronavirus prevention medicines.
  • The Quick Buy option allows users to upload prescriptions to buy the required medicines.
  • Certifications like ISO/IEC on the website make them reliable.
  • They have launched their mobile app.

What we don’t like

  • Content of some pages may overlap on small screens.
  • Almost everything is on the landing page, which may have a negative impact.
  • No blogging section.

Areas of improvement –

The main navigation bar can be modernized and improved. There are too many subcategories inside each category.

Website:https://www.1mg.com/

5) Overstock – An online furniture and home appliance store with a magnificent design

Overstock

Insights about this site –

  • Estimated number of visitors per month – 4 million
  • Loading speed – According PageSpeed Insights

Desktop: 57

Mobile: 15

  • Mobile Responsive – Good
  • Product Reviews and Ratings – Yes

Overstock definitely deserves a position in the top 10 eCommerce websites in the World. This online platform features an array of home decor ranging from furniture, clothing, bedding to cars, jewelry, etc. Overstock was founded by Patrick M. Byrne in 1999. Although it started as an internet retailer for furniture, merchandise of other categories has been adding continuously.

Trust us! You will never get bored seeing the products of Overstock. You will spend hours scrolling the website without noticing.

The way of displaying the products is so attractive that people don’t hesitate to buy them. This eCommerce site is enriched with high-quality pictures and content.

Additionally, their quick delivery service is another feature that makes people interested in using this website.

What we like

  • This is one of the most beautiful eCommerce websites ever made.
  • Every detail like customer care, return policy is placed appropriately for easy navigation.
  • All the offers appear first on the landing page. Interactive Wishlist and Cart section.
  • A search filter option appears at the left sidebar.

What we don’t like

  • The site takes time to load on smartphones.
  • The main navigation bar can be enlarged for visibility.

Areas of improvement –

Except for the slow loading time on mobile devices, everything about this eCommerce site is perfect.

Website:https://www.overstock.com/

6) Newegg – A popular online store for finding computer hardware and electronic gadgets

Newegg

Insights about this site –

  • Estimated number of monthly visitors – 11.2 million
  • Loading speed – According PageSpeed Insights

Desktop: 20

Mobile: 25

  • Mobile Responsive – Good
  • Product Reviews and Ratings – Yes

Looking to buy computer hardware, smartphones, tablets, or electronic gadgets online? Newegg is the ultimate solution.

Newegg is certainly one of the best eCommerce websites for computer enthusiasts or tech junkies. This online retailer platform was found by Fred Chang in 2001. The founder is a U.S immigrant from Taiwan.

As a matter of fact, a majority stake of Newegg is acquired by a Chinese company called Liaison Interactive. Aside from computer hardware, Newegg also provides software products like operating systems, driver packs, antiviruses, video software, utilities, and more.

Facts to know –

  • Newegg has more than 3 million computer hardware and consumer electronics, which is huge.
  • Newegg established Rosewill in 2004, which deals with many manufacturers for marketing an immense catalog of electronic products.

What we like

  • When there is a new product, you will see a (NEW) tag beside the category.
  • A dedicated section for displaying the latest deals and offers.
  • Advanced search filter for specific products.
  • A product comparison table is displayed at the bottom of each product page.
  • Product suggestion appears before adding a product to the cart.
  • Move To Wishlist and Save For Later options are available.

What we don’t like

  • Design is not so interactive considering an international platform.
  • The layout of the main navigation bar seems poor.
  • Fonts may seem small on smartphones.

Areas of improvement –

Being an international eCommerce website, they really need to work on the overall layout and design. Also, the main navigation bar can be modernized.

Website: https://www.newegg.com/

7) Molton Brown – A beautiful place to buy luxury beauty, fragrance online

Molton Brown

Insights about this site –

  • Estimated number of visitors per month – 144K
  • Loading speed – According PageSpeed Insights

Desktop: 30

Mobile: 11

  • Mobile Responsive – Good
  • Product Reviews and Ratings – Yes

— Molton Brown is the semblance of exquisiteness and loveliness.

Molton Brown is the name of luxury. The luxury reflects on their website as well. Their website can be considered as a beautiful eCommerce website design template. It is important to have a tasteful design for creating the right atmosphere for a luxury boutique.

They display high-quality pictures of their products that help the customers to imagine how the product will look in their bathrooms. Those of you looking for making websites for luxury and beauty products can take a look at Molton Brown.

Founded in 1971, Molton Brown has been successfully doing business for 50 years. Molton Brown specializes in selling personal care and fragrance products in the USA, Europe, and Germany. Their perimeter has even reached Japan in Asia.

With that being said, Molton Brown was acquired by a Japanese company named Kao Corporation in 2005.

What we like

  • Offers appear right below the main navigation bar.
  • Detailed mega menu with large images.
  • Our BestSellers section on the landing page.
  • Presence of elegance in the overall design.
  • Social share option for each product.
  • A sophisticated payment process with promo code options.
  • Advanced and creative review and rating feature.

What we don’t like

  • Terrible page loading speed, both on desktop and mobile.

Areas of improvement –

Being a reputable organization, they really need to increase the loading speed.

Website: https://www.moltonbrown.com/

8) Jeni’s Splendid Ice Creams – A great example of online food business

Jenis

Insights about this site –

  • Estimated number of visitors per month – 59.8K
  • Loading speed – According PageSpeed Insights

Desktop: 52

Mobile: 20

  • Mobile Responsive – Good
  • Product Reviews and Ratings – No

—  Jeni’s Splendid Ice Creams is one of the most beautiful eCommerce websites in the world.

Honestly, this website is something you have never seen before. Just visit the website if you have any doubts. Each section of this website is decorated in a magnificent way that any user will fall in love seeing the layout.

It’s so simple and clean, which makes navigation easier than ever. Jeni’s Splendid Ice Creams was founded by Jeni Britton Bauer in 2002. Before going online, she first opened a physical ice cream shop in 1996.

That experience helped her a lot to set an extraordinary eCommerce website example for food lovers. Her eCommerce website is the token of her love for ice creams. You will find tempting close-up pictures of ice creams on the landing page of this eCommerce store.

This eCommerce website is definitely an ideal example for you If you want to build an online food store.

What we like

  • Tempting images on the landing page are second to none.
  • Simple and user-friendly layout. Simple product order process.
  • Looks stunning on small screens.
  • Enriched with catchy words and powerful text.

What we don’t like

  • Although you can write a review, you can’t rate a product.
  • The search icon is at a corner of the page, which can hardly be seen.
  • For some reason, the page loading speed seemed slow.

Areas of improvement –

A rating option along with reviews, would not be a bad idea.

Website: https://jenis.com/

9) Fitness Superstore – Large online platform for gym equipment

Fitness Superstore

Insights about this site –

  • Estimated number of visitors per month – 36.8K
  • Loading speed – According PageSpeed Insights

Desktop: 27

Mobile: 16

  • Mobile Responsive – Good
  • Product Reviews and Ratings – No

Fitness Superstore is an online platform that sells fitness and gym equipment. There is nothing too fancy, yet this eCommerce website is becoming popular among people. We have found a lot of things to like or dislike on this website.

But we still placed this eCommerce site in the 9th position on our list. Because this website has the layout and design to interact with people. Fitness Superstore can be a great example for those who want to build a website for their gyms or to sell fitness equipment.

It started in 2010 and it is engaged in shipping home grade or commercial grade fitness products throughout the USA.

What we like

  • Customer testimonials on the landing page.
  • A hamburger menu in responsive mode.
  • The number of items and total price appear side by side.
  • The list of fitness equipment and the main menu is separated.
  • Different pages for each section, whether they are major or minor.
  • Advanced search option with a lot of filtering features. Communal videos of the products.

What we don’t like

  • The website is kind of back-dated. Nothing tempting, just usual.
  • Poor page loading speed. Might be too dense for some user.
  • There is no Wish List feature. Can’t rate products.

Areas of improvement –

To keep pace with the times, the design can be changed by comparing it with the trending websites.

Website: https://www.fitnesssuperstore.com/

10) Best Buy – Large eCommerce website for electronics

Best Buy

Insights about this site –

  • Estimated number of visitors per month – 46.9 million
  • Loading speed – According PageSpeed

Desktop: 89

Mobile: 86

  • Mobile Responsive – Good
  • Product Reviews and Ratings – Yes

Best Buy is one of the most popular eCommerce websites in the world right now. You may have already heard about this website by now. The user-friendly behavior of this website has made it popular among people. There are tons of eCommerce websites selling electronics products.

But why can’t they be as successful as Best Buy? The answer is simple – they haven’t been able to become inter mutual as Best Buy. When it comes to providing the best service, Best Buy compromises nothing.

Being a multinational retailer, Best Buy has the largest selections of electronic products like smartphones, desktops, laptops, refrigerators, washers, microwaves, etc. Best Buy was founded in 1966 and was rebranded in 1983 under its current title emphasizing consumer electronics. So, it’s been a long time.

Facts to know –

— Along with the US, Best Buy operates in Canada, Mexico, Europe (Formerly), and China (Formerly).

— Mentionable Awards & Achievements –

“Company of the Year” by Forbes (2004)

“Most Admired Companies” by Fortune Magazine (2006)

“Specialty Retailer of the Decade” by Discount Store News (2001)

“The Most Sustainable Company in the United States” by Barron’s (2019)

What we like

  • Separate sections for displaying the Top Deals and Deal of the Day.
  • Product categories are highly customizable with lots of filtering options.
  • After adding a product to the cart, similar types of products appear as suggestions.
  • Shows estimated time for pickup and delivery.
  • A product comparison feature with suggestions for similar products.
  • Option to connect with an expert for product information and advice.
  • To keep it clean, they do not publish the live chatbox on the landing page.
  • Several photos of each product from different angles.

What we don’t like

  • Even in the desktop view, the main menu is hamburger type, which can complicate navigation.
  • Too many offers and content may confuse you.

Areas of improvement –

To keep up with the current era, they need to improve their layout where their offers will be arranged in a fancy and neat way.

Website: https://www.bestbuy.com/

Make your eCommerce site attractive with our tricks

You can decorate your eCommerce website according to your requirements. Of course, the requirements must be included on your website. Otherwise, it won’t be of any use. With that being said, you have to use an eCommerce platform to set up your online store and manage sales, marketing operations, etc.

—  Now, what is an eCommerce platform?

An eCommerce platform is a tool to handle the marketing operations and decorate an eCommerce website by providing page builders, payment gateway integrations, checkout pages, and more. There are mainly 3 types of eCommerce platforms –

  • Open source – A primitive type of platform offering blank canvas. So, enough time and effort are needed to build an eCommerce website with this type of platform.
  • SaaS – These are far more superior than the Open source platforms. To get out-of-the-box designs for your eCommerce website, you will need the SaaS platform. And, designing every page is so easy with a drag-and-drop page builder.
  • Headless commerce – The process of presenting the front-end of an eCommerce site with help of back-end functionality is called Headless architecture.

No matter which type of eCommerce platform you use to build your eCommerce website, make sure your site comprises the following features –

Exclusive eCommerce Website Design

— The design of your house makes it prettier. The same goes for an eCommerce website.

Building your website is like building your house. The fundamental elements or features of your website can be considered as the pillars of your house. And, the design makes it look beautiful.

Don’t limit yourself when it comes to designing the front and interior of your website. Check the trending eCommerce website design templates, how they designed their sites, follow the websites that we have mentioned in this article, and take expert advice to design your own site.

If you don’t want to design your website from scratch, then look for the best themes that not only meet the requirements of your site but also the design.

There are plenty of themes for eCommerce websites. Make sure the theme is beautiful, interactive, and responsive before finally selecting it.

Make Your eCommerce Site Load ASAP

The current era is fast and you need to make yourself also fast. There is no place for you if you are slow.

People are busy with their lives. They can hardly manage to spend time on other activities. And, if your website takes a significant amount of time to load, people will move onto other websites. They don’t have the patience to wait for your website.

The abandonment rate shows a percentage in terms of page loading time. The statistics clearly indicate that the abandonment rate will increase for a slower page response. So, you should be aware of this fact and keep the page response time at a standard level by any means.

This chart indicates the negative relationship between page abandonment rate and page loading time –

eCommerce Site Loading Speed

Make Your Site Mobile Responsive

Do you know?

—  46% of consumers use smartphones to complete the entire purchase process.

The number of mobile users is growing constantly. As a result, you will miss a lot of sales if your website isn’t compatible with smartphones. And talking about smartphones, your website needs to be responsive for all sorts of devices. That includes tablets, small laptops, and others.

To get more sales you need to make sure that no matter what device the customer uses, they can see your website properly. Allow Authorized Reviews and Ratings Authority brings trust and loyalty. If you are running an eCommerce website, it is a must for the business. You must ask people why would users trust your website to buy products?

If you can build a system on your website that only allows reviews and ratings from authorized or verified users, then there will be no fake reviews. People are smart, they know which review is fake and which one is real.

So, consider providing only the real reviews from verified users so that you can quickly gain the trust of your customers.

Beautiful Close-

up Shots People believe what they see. So rather than describing a lot about the products, try to provide as many close-up shots as you can.

As an example, we have mentioned Jeni’s Splendid Ice Creams website. Take a look at the website and you will see how they have displayed their products through attractive images. You will become calm feeling the freshness of the website.

Present your product in an appealing approach so that customers become interested in buying them whether they really need it or not.

With that being said, add more photos for each product taken from different angles. This will help your customers to get an idea about the condition of the product. If you want to sell delicate or glamour products, then it will be very useful.

We want to give credit to Best Buy for doing such work. Best Buy has taken this fact into consideration. They provide numerous photos of a single product from various angles. However, other websites follow the same procedure.

Easy and Functional Checkout:

The checkout process is the last step before someone purchases something from your website. So, make it as simple as possible. Reports show customers abandon shopping carts for complicated checkouts.

Perhaps, take a look at the report from the Baymard Institute –

Baymard Institute Report

If you don’t want your website to be a victim of these issues, try applying the following –

  • Your buyers hate form fields. The average number of form fields in an eCommerce site is 12.8. But never apply more than 7 fields otherwise, they will stop using your site. Try to gather customer information within these fields.
  • The customer should get a clear idea about the payment gateways that you accept.
  • Before registering, try to implement a ‘guest checkout’ for first-time users. Once they have purchased a product, prompt them to register.
  • Automate all the relevant taxes pre-checkouts. Inform your clients about the costs of pre-checkouts.
  • Inform your clients about the offers and ‘free shipping’ thresholds in an exclusive manner like putting a sticky banner on the landing page.

Organize it in a way that – If they want to buy something for the second time, they can’t without registration.

Make It Easy to Digest Make your website simple and sophisticated so that it becomes easy to digest for your customers.

Keep the landing or home page neat and clean. Build your website in a way that points to your services and goals. Decorate the homepage by putting as much content as it needs. Refrain from unnecessary and irrelevant matters.

The design should tell the purpose of your website as soon as a visitor lands on your website. Ignore putting content that is embarrassing and irrelevant to make visitors forget what they have come for.

Also, keep the navigation interactive and easy. The header navigation menu, the footer, category pages, filters, search bars, and other UI elements should be compassionate. Always remember –

—  Navigation is the umbrella term for your eCommerce website.

Expert Opinions For Making the Best eCommerce Website

Experts always talk about how you can give a winning look to your eCommerce website. Out of a lot of opinions, we think the following are the best –

Questions Regarding the Best eCommerce Websites:

What are the 3 types of eCommerce?

Ans: There are mainly 3 types of eCommerce websites. We have listed below with appropriate examples –

  • Business-to-Business (B2B) – This is a transactional platform that involves two types of businesses. This involvement can include a manufacturer and a wholesaler, a wholesaler and a retailer, and so on.

Example – Shopify

  • Business-to-Consumer (B2C) – This is a transactional process that takes place directly between businesses and consumers.

Example – Amazon

  • Consumer-to-Consumer (C2C) – This is a transactional model that facilitates between two individuals, more precisely – between two consumers.

Example – eBay

What is the easiest eCommerce website builder?

Ans: To be honest, Shopify is the easiest platform to build an eCommerce website. That is why people from all around the world are fond of it. It is a widely used eCommerce website builder. Other eCommerce website builders like Wix, Squarespace, Weebly are also very popular. Wix and Squarespace are more SEO optimized than Shopify.

What is the biggest eCommerce platform?

Ans: Amazon is arguably the biggest eCommerce company in the world. There is no other e-commerce website that does business on such a large scale as Amazon. And the business scale is increasing day by day. Amazon sells all sorts of products from toys to cars, which makes it one of the most popular eCommerce websites in the world.

What is eCommerce website design?

Ans: Designing an online platform for your business to sell your products digitally to your customers is called eCommerce website design. To create a better design for your eCommerce website, you need to conceptualize to design, plan the architecture, and arrange the products in an effective manner.

 What does it take to design a good eCommerce website?

Ans: The limit for designing an eCommerce website is immeasurable, there is no certain standard. On the contrary, even if you like your eCommerce website design, others may not like it. We believe there must be 4 key elements to create a good design for an eCommerce website.

They are –

  • A minimalistic landing page
  • Clear and easy navigation
  • Informational architecture
  • An easy checkout

Wrapping Up ……..

In the essence of this article, we want to say that iteration is the key element for a good eCommerce website design. If you want to make the most of your eCommerce website, create beautiful designs for all of the essential pages. Once you finish designing them, compare them with the popular website and measure the results.

Check the odds that are missing by comparing your competitors. If you are a beginner, you can get ideas by checking the designs of the eCommerce websites that we have listed in this article.

Among the 10 websites we have discussed, the following are recommended for those who are planning to create a new eCommerce website for their business –

Myntra – The design is suitable for any purpose.

Jeni’s Splendid Ice Creams – Beautiful product pictures and simplicity.

Best Buy – If you are planning something big.

by Russell Hawlader

I have been in the domain hosting and server industry for over 12 years and have achieved several enterprise-level certifications. When it comes to server security and hosting setup for businesses, I am a well-recognized consultant of international standard.

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